Built from a personal problem.

“My dad is vegetarian, and I kept noticing how often packaged food quietly includes things that do not fit. I wanted a scan to tell us, instantly.”

Hidden animal-derived ingredients, confusing labels and unclear nutritional information made grocery shopping unnecessarily complicated. Nourish began as a way to fix that, not just for vegetarians but for anyone trying to make informed choices about what they eat.

From there, the idea grew beyond checking ingredients. People need help understanding what they’re eating and finding better options, with a single scan.

The result is a focused tool that tells you what is in your food, checks it against the way you eat, and suggests something better when it should. It is powered by open data and AI, built from a personal problem, and designed to make better eating feel effortless.